The Influence Of Online Customer Reviews, Online Customer Ratings, And Cash On Delivery On Purchasing Decisions On The Shopee Application In Palopo City

Abstract

The ease of doing business through e-commerce makes it easy for business people to promote products through digital business media. One of the e-commerce sites that has emerged as the pioneer of the most popular online shopping site is the Shopee application. Shopee was founded by technology company Sea Limited and has become one of the largest e-commerce platforms in Southeast Asia. This research aims to determine the influence of Online Customer Reviews, Online Customer Ratings, and Cash On Delivery on Purchasing Decisions. The data collection method used in this research is quantitative research. The data collection technique is distributing online questionnaires that evaluate consumer perceptions of Online Customer Reviews, Online Customer Ratings, Cash On Delivery. In this research the number of samples used was 100 respondents. The population used in this research is the people of Palopo City who visit the online shopping platform, namely the Shopee application. The collected data was analyzed using SmartPLS Software. The results of this research show that Online Customer Reviews do not significantly influence purchasing decisions, Online Customer Rating and Cash On Delivery significantly influence purchasing decisions on the Shopee application in the city of Palopo.