The Influence of Service And Trust on Customer Satisfaction at BRI Bank Unit Aimas, Sorong Regency

Abstract

Based on the analysis and discussion presented earlier, the author draws the following overall conclusion: From the results of the regression analysis between the two variables, Service and Trust, on Customer Satisfaction, a significance value of (0.000) was obtained, which means that there is a significant influence of Service and Trust on the Customer Satisfaction variable, both partially and simultaneously, at BRI Bank Unit Aimas. The coefficient of determination (R²) = 0.487. This indicates that 48.7% of Customer Satisfaction can be explained by the variables Service and Trust, while the remaining percentage is influenced by other factors not examined in this study.