The Influence Of E-Service Quality Based Sales on Customer Loyalty In Mc D

Abstract

Developing E-Service Quality sales becomes very important when competition between companies becomes increasingly tight. Therefore, the development of E-Service Quality as a breakthrough to provide convenience for customers as a differentiator and characteristic for companies in capturing the market, it is hoped that through E-service it can provide satisfaction in customer loyalty as one of the company's efforts to provide attention to service for consumers loyalty as one of the company's efforts to provide attention to service This can be proven from the t value of 0.687 with a significance level of 0.000 which is smaller than 0.05, and the regression coefficient has a positive value of 0.4771 There is a positive influence of e-service quality on Mc Dcustomer loyalty. This can be proven from the calculated t value of 0.010 with a significance level of 0.000 which is smaller than 0.05 (0.00<0.05), and the regression coefficient has a positive value of 0.687.