The Influence of Financial Literacy and Lifestyle on the Saving Behavior Of Management Students at Muhammadiyah University of Buton

Abstract

In digital era, students are increasingly exposed to the convenience of digital financial services and consumerist lifestyle trends that can influence their personal financial management. This study aims to analyze the influence of financial literacy and lifestyle on the saving behavior of Management students at Muhammadiyah University of Buton. The research employs a quantitative approach using a survey method, with questionnaires distributed to students of the 2021 cohort. The data were analyzed using multiple linear regression to determine the extent to which financial literacy and lifestyle affect saving behavior. The results reveal that both financial literacy and lifestyle positively and significantly influence students’ saving behavior, either partially or simultaneously. The coefficient of determination (R² = 0.364) indicates that these two variables jointly explain 36.4% of students’ saving behavior, while the remaining 63.6% is influenced by other factors. The findings highlight the importance of improving students’ financial literacy and promoting balanced lifestyle management to foster sustainable saving habits. This study provides valuable insights for higher education institutions in developing financial education programs that align with the behavioral dynamics of the digital era.