The Influence Of Financial Literacy And The Use Of Information Technology On The Net Profit Margin Of Msmes In Palopo City

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a means for the majority of society to fulfill their living needs. Financial literacy and the use of information technology are very important factors in improving the performance of a business entity. This research aims to determine the influence of financial literacy on net profit margins and the influence of information technology on the net profit margins of micro, small and medium enterprises in Palopo City. This research is quantitative research conducted on MSMEs in Palopo City in the food and beverage sector. This research used purposive sampling with a sample size of 80 MSMEs. The data analysis technique used in this research is multiple linear regression analysis with the help of the SPSS program. The results of the research are that financial literacy and information technology have a positive and significant effect on the net profit margin of MSMEs in Palopo City.