The Influence Of Interest Rates, Service Quality On The Attractiveness Of Customer Investment At Bank BRI Belopa Unit, Luwu Regency

Abstract

The aim of this research is to determine the effect of interest rates and service quality on the attractiveness of customer investment at Bank BRI Belopa Unit, Luwu Regency. This research is research with a quantitative approach, the data source used is primary data, with a total of 69 respondents. The data processed is from the results of distributing questionnaires directly by providing written statements and measured using a Likert scale. The data analysis method used is multiple linear regression analysis, t test and f test and processed using SPSS 25. The results of this research show that the interest rate X1 has no effect and is not significant on the investment attractiveness of customer Y, seen from the t test result value. shows that t count is 1,447 < 1,996 t table with a significant value of 0.153 > 0.05 and service quality table with a significant value of 0.180 > 0.05, and simultaneously the variables of interest rates and service quality have a negative and insignificant effect on the attractiveness of customer investment.