Exploring the role of financial literacy in promoting E-Wallet use among gen-Z

Abstract

This research aims to determine the role of financial literacy in the use of ewallets among Gen Z in Palopo City. The population in this study is Gen Z in the city of Palopo with birth year qualifications ranging from 1997 to 2012, which are still Gen Z. This research uses quantitative methods and the research sample was taken using a non-probability method, namely a pursposive sampling technique with the MOE (margin of error) formula. ). The samples used were 150 samples with an error rate of 5%. Multiple linear regression hypothesis testing using the SPSS application. The results show that financial literacy has a positive influence on Gen Z. Likewise, ewallets have a positive and significant influence on Gen Z. The results of this study also show that the level of financial literacy is positively related to wiser ewallet usage behavior. Gen Z with higher financial literacy tends to be better able to manage their finances effectively with ewallets. The implication of these findings is the importance of financial education tailored to the needs of Gen Z to increase their financial literacy and ensure more responsible use of ewallets among this generation.