The Impact Of Financial Technology On The Financial Behavior Of The Millennial Generation

Abstract

The growth of financial technology in Indonesia is driven by the need for fast, cheap and easily accessible financial services. Students are the individuals most interested in using financial technology products. Financial management is something that is very important, nowadays people can easily organize and manage finances using financial technology (Fintech) which is currently developing rapidly. Good financial management will improve individual financial behavior. This research aims to analyze the impact of financial technology on the financial behavior of the millennial generation among Muhammadiyah University Palopo students in the Masamba development class. This research uses a quantitative approach, the population in this research is 255 students at the Muhammadiyah University of Palopo, Masamba Development, the sampling technique for this research uses a probability sampling technique by determining the sample size using the Slovin formula so that a sample size of 100 respondents is obtained. The research results concluded that fintech has a positive and significant effect on financial behavior in the millennial generation.