The Influence Of Attractiveness And Promotion On The Decision To Revisit The Rongkong River Rafting Tourism Object

Abstract

Power pull tour is factor pusher main in motivating traveler to visit a place and promotion is communication between companies (marketers) to consumers to inform or persuade consumers about the products or services offered, with the intention that people can accept it and buy/use it while the decision to visit is a process where tourists carry out an assessment process of various alternative options, then choose one or Several alternatives are needed based on certain considerations. This research aims to assess the influence of attractions, analyze the effectiveness of promotions, measure the level of visitor satisfaction, understand the interaction between attractions and promotions. This research uses quantitative research methods through questionnaires distributed to people who have revisited the Rongkong River rafting tourist attraction with a total of 70 respondents. Multiple Linear Regression Analysis, Coefficient of Determination Analysis (R2), Simultaneous Significance Test (F Statistical Test), Partial Regression Coefficient Significance Test (t-test). The results of the analysis show that attractiveness has a significant positive influence on the decision to visit again. Apart from that, promotion also influences the decision to visit again.