The Influence of Knowledge, Religiosity, And Sharia Financial Literacy On Public Interest In Becoming Customers In Sharia Banks

Abstract

This research aims to explore the influence of knowledge, religiosity, and sharia financial literacy on public interest in becoming customers in Sharia Banks, providing input to Sharia Banks in designing appropriate promotional and educational strategies to attract public interest in becoming customers. This type of research is quantitative research. The sample used in this research was 102 respondents with random sampling technique. Data collection techniques using questionnaires to be distributed to respondents. The population in this study were the people of Palopo City and Luwu Regency. Then, the data was processed using the SPSS 26 analysis tool. The results showed that there was an effect of hypothesis testing on public interest in becoming customers in sharia banks by the knowledge variable of 4.741%, on the religiosity variable of 2.760%, while the sharia financial literacy variable was 5.159%. The variable of interest in becoming a customer has an effect in the simultaneous determination coefficient test (r2) of 0.731%. Based on the results of this research, it is hoped that the community will be able to use sharia banks as a means of transaction in everyday life in accordance with the teachings of the Qur'an and Hadith.