Investigating The Impact of Social Media Usage and Work-Family Conflict on Job Performance

Abstract

Social media use has become an integral part of everyday life. The phenomenon of dual role conflict is increasingly complex with high multitasking demands. The combination of media use and multiple role conflict can have a significant impact on work performance. Poorly managed social media use may blur the boundaries between work and personal life, exacerbating the multiple role conflicts experienced by individuals. This research aims to find out an in-depth comparison of how the use of social media relationships can influence multiple role conflicts on work performance and find out what factors influence the impact of work performance in the workplace. The population of this study includes all employees of the Tirta Mangkaluku drinking water company, Palopo City, totaling 316 employees. Sampling using a proportional random sampling technique with calculation of the sample size using the Slovin formula was found to be 177 employees of the Tirta Mangkaluku regional drinking water company, Palopo City. Data collection methods use interviews and questionnaires. The data analysis methods used are descriptive, validity test, reliability test, correlation, determination and multiple linear regression. The results of this research show that social media is proven to have a positive and significant relationship that influences work performance. Multiple role conflict has a positive and significant relationship that influences work performance. Social media and dual role conflict partially or simultaneously have a significant positive effect on work performance, with the coefficient value of the direct relationship being higher than the indirect relationship. This study found that the use of social media is very important for measuring the success of employee work performance as well as managing multiple role conflicts to improve employee well-being and overall productivity in the workplace.