Behavior And Employee Performance With Digital Literacy As A Moderation Variable

Abstract

This research aims to determine the role of transformational leadership in improving innovative work behavior and employee performance with Digital Literacy as a moderating variable. Carried out using a quantitative method approach, the research population included all lecturers at Muhammadiyah University of Palopo. With a sample of 150 respondents selected using a purposive sampling approach. To test the hypothesis, the research used the Structural Equation Model (SEM) technique using the Partial Least Square (PLS-SEM) approach with the help of the Smart PLS 4 application. The results of the research show that transformational leadership has a positive and significant influence on innovative work behavior, as well as on employee performance. Apart from that, innovative work behavior also has a positive effect on employee performance, and digital literacy significantly moderates the relationship between innovative work behavior and employee performance.