Digital Finance Influence On Students Consumptive Behavior At Muhammadiyah Palopo University

Abstract

This study aims to determine the effect of Digital Finance on consumer behavior of Universitas Muhammadiyah Palopo students. The population of this study was University of Muhammadiyah Palopo students while the sample from this study was 79 people, which was taken from FEB students in 2023 at the University of Muhammadiyah Palopo. This type of research uses a quantitative approach. Data obtained through the distribution of questionnaires to students. Adapun analisis used in this study is analisis regresi linier sa simple linear regression analysis using the help of SPSS 25 software. The results of this study indicate that digital finance has a positive and significant effect on the consumptive behavior of students at the University of Muhammadiyah Palopo. This, it can be concluded that digital finance has a positive and significant effect on consumptive behavior of Muhammadiyah University of Palopo students.