The Effect of Digital Technology and Employee Quality on Sales Volume (Case Study of PT. Indomarco Prismatama, Indomaret Poros Bungadidi)

Abstract

Higher competition requires companies to be able to implement strategies that can maintain and develop their companies. The success of a company in marketing its products is determined by various factors. The purpose of this study is to determine the influence of digital technology and employee quality on sales volume at PT. Indomarco Prismatama.The research method in this study is quantitative method. Data collection techniques through observation and dissemination of questionnaires. In this study, the number of samples used by 30 population respondents used in this study were employees of PT. Indomarco Prismatama. The collected data was analyzed using the IBM SPSS Statistics 20 for Windows application.based on the results of this study, digital technology (X1) has a positive and significant effect on sales volume (Y) and employee quality (X2) has no positive and insignificant effect on sales volume (Y) and digital technology (X1) and employee quality (X2) has a simultaneous influence on sales volume (Y).