Influence Of Social Awareness And Islamic Principles On Nasabah Trust In Bank Syariah

Abstract

This study aims to explore the influence of Social Awareness and Islamic Principles on Customer Trust in Islamic Banks. Involving a sample of 102 respondents, this study applied structural analysis and measurement models to test the hypotheses and check the validity and consistency of the model. The results of the analysis show that Social Awareness has a positive and significant impact on Customer Trust, with the mediating role of Islamic Principles. Islamic Principles are also proven to make a significant positive contribution to Customer Trust in Islamic Banks. However, there are several aspects that need attention in the measurement model, including further evaluation of its validity and reliability. Suggestions for further development include strengthening education on Social Awareness and Islamic Principles, consistent implementation of internal policies, increasing customer engagement through social participation programs, reviewing the measurement model, and evaluating and improving the statistical fit. This research provides useful insights for Islamic banks in improving customer relationships and strengthening their position as financial institutions that are in line with social and Islamic values.