The Effect Of Fintech E-Wallet (Shopeepay) And Financial Literacy On Student Consumptive Behavior

Abstract

The widespread use of digital wallets today has given birth to one of the largest E-commerce in Indonesia, Shopee, which opened an Indonesian digital wallet service in its application. Making it easier for users to shop and transact at Shopee by using a digital wallet called ShopeePay which allows a person to become a consumptive person. The purpose of this study was to determine the effect of financial technology e-wallet shopeepay and the effect of financial literacy on student consumptive behavior. The type of research applied is quantitative research. The population of this study were students of the 2020 management study program at the Faculty of Economics and Business, Muhammadiyah University of Palopo. Where the sample was collected using purposive sampling technique. The total was calculated using the slovin formula, resulting in a sample of 60 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analysis, and coefficient of determination analysis. The results showed that the variable use of fintech e-wallet shopeepay had a significant positive effect on student consumptive behavior. The financial literacy variable has no significant effect on student consumptive behavior. As for the implications of the results of this study related to the low financial literacy of students, this suggests that the university should provide better learning related to financial literacy.